Business Units

Hot-Rolled Products:
Teamwork for world-class customers

As thousands of rigid steel auto and truck frames zip down assembly lines across the country, there is a good chance they have one thing in common: a start at Sparrows Point.

We provide quality hot-rolled steel for high-strength frames, durable drive train and engine components, and the reliable suspension systems that go into America's automobiles and trucks.

Meeting the needs of today's world-class vehicle manufacturers takes superior steel, service, dependability, market knowledge and insight. With years of experience, this is where we excel.

As new challenges face our valuable customers in hot-rolled steel markets, we are working with them in partnerships to initiate and implement long-term solutions. Employee teams, established to monitor the fulfillment of customers' requirements, bring together representatives from nearly every discipline. Expectations are met.

Similarly, we responded to the demand for increased quality with a 10-year team effort that reached its pinnacle when Sparrows Point became the first integrated steel producer in the United States to be awarded ISO 9002 certification. Another boost in quality came with the more than $200-million modernization of the hot strip mill. We can now offer customers larger steel coils and a much-improved surface quality. This computerized high-tech mill has enabled us to achieve record rates of production, improving delivery reliability.

 

Team Approach In Sales

Sparrows Point and Worthington Steel-Baltimore have formed an innovative sales and marketing approach to supply hot-rolled, heavy-gauge slit steel to East Coast markets.

This partnership will sell the product in three different ways. Using Worthington as a processor, Bethlehem will sell direct to customers. Using Sparrows Point as its supplier, Worthington will sell direct to customers. And, in a team approach, Worthington and Bethlehem will sell the product together, using a combined sales force.

The two nearby Baltimore facilities, benefiting from low freight rates, have taken the traditional customer/supplier relationship into a new dimension.

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