The automotive market is the core business of Bethlehem's Burns Harbor Division. To serve this market, Bethlehem has an integrated mill-based and Detroit-based Product Application team who help automotive customers optimize steel performance in specific applications. Specific technical support services through early involvement, logistical support, and detailed technical product bulletins are a few of the tools available. Research and Development for new and improved automotive steel products is conducted at Homer Research Laboratories in Bethlehem, Pa.